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Model Inovasi Pemasaran Bahan Bakar Alternatif Hasil Pengolahan Limbah Karet di Desa Kebon IX Kabupaten Muaro Jambi

ID : 1-153-24, ISSN : 0854-4190 , PUB: Vol 15 , Desember, 2008


The success realization of society welfare development will be more depended on the ability and preparation of a region to discover, develop and use many opportunities based on its potential. The aim of this research is to identify proper region potential and marketing model to business continuing of alternative fuel cultivation from rubber waste. The result of this research shows region?s potential support for UMKM effort to use alternative fuel of rubber waste. The result of this research also shows huge effect of internal and external environment for business development. The discovery of alternative fuel of rubber waste by society/UMKM should be positively responded. It is needed government rules or another policies which will increase consumer desire to use alternative fuel of rubber waste so that will open the opportunity of new business for small and middle industries.


Keyword: Marketing innovation model ,alternative fuel cultivation of rubber waste

Author: Ade Octavia, Erida dan Syahmardi Yacob