Lingkungan Toko Terhadap Kepuasan Konsumen dalam Berbelanja

  • Brahma Wahyu Kurniawan Universitas Islam Kadiri ( UNISKA )

Abstract

The results of this study are as follows: (1) location of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.590; (2) The layout of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.241; (3) The atmosphere shop has a significant influence on consumer satisfaction in shopping, with a value of β = 0.343; (4) Simultaneously, store environment variables consisting of store location, store layout and atmosphere of the store has a significant impact on consumer satisfaction in shopping, with a value of F = 86.482 and the value of Adjusted R Square of 0.721. Of these three variables, the location of the store is the dominant variable that affects customer satisfaction in shopping.

Published
2018-11-01
How to Cite
KURNIAWAN, Brahma Wahyu. Lingkungan Toko Terhadap Kepuasan Konsumen dalam Berbelanja. Jurnal Akuntansi Bisnis dan Manajemen, [S.l.], v. 25, n. 1, p. 1-11, nov. 2018. ISSN 0854-4190. Available at: <http://jabm.stie-mce.ac.id/index.php/jabm/article/view/343>. Date accessed: 22 jan. 2019.
Section
Articles

Keywords

Store environment, consumer satisfaction